My Blog https://resultsmeasured.com My WordPress Blog Tue, 30 May 2017 18:41:22 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 What All Marketers Can Learn from Famous Guerrilla Marketing Campaigns https://resultsmeasured.com/what-all-marketers-can-learn-from-famous-guerrilla-marketing-campaigns/ https://resultsmeasured.com/what-all-marketers-can-learn-from-famous-guerrilla-marketing-campaigns/#comments Tue, 30 May 2017 18:41:22 +0000 http://resultsmeasured.com/?p=92 As marketers, we can learn and borrow elements from successful guerrilla marketing campaigns and apply them to our digital strategies. If you’re a marketing nerd like me, chances are you’re also fascinated by creative guerrilla marketing campaigns. These campaigns stand out and are more memorable compared to a lot of the similar types of advertisements […]

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]]> https://resultsmeasured.com/what-all-marketers-can-learn-from-famous-guerrilla-marketing-campaigns/feed/ 0 True Grit: What it Takes to See Goals to the End https://resultsmeasured.com/true-grit-what-it-takes-to-see-goals-to-the-end/ https://resultsmeasured.com/true-grit-what-it-takes-to-see-goals-to-the-end/#comments Mon, 20 Mar 2017 21:09:37 +0000 http://resultsmeasured.com/?p=88 Grit, determination, tenacity and resolve. We throw these words around to encourage greatness and spark inspiration, but how many of us ever feel the true power of them? For that matter, how many of us understand the true power of them? I recently found myself thinking about determination. I wondered, are some people born with […]

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]]> https://resultsmeasured.com/true-grit-what-it-takes-to-see-goals-to-the-end/feed/ 0 Color Does More Than Make Your Brand Look Pretty https://resultsmeasured.com/color-does-more-than-make-your-brand-look-pretty/ https://resultsmeasured.com/color-does-more-than-make-your-brand-look-pretty/#comments Fri, 17 Feb 2017 16:37:30 +0000 http://resultsmeasured.com/?p=84 Creating an effective brand is challenging. It’s exhausting. It’s daunting. And I love the process. A recognizable brand that packs a design punch is invaluable to businesses large and small. It has hundreds of moving parts that work together to represent a company’s personality, mission and purpose. Color is just one of these hundreds of […]

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]]> https://resultsmeasured.com/color-does-more-than-make-your-brand-look-pretty/feed/ 0 How Marketing Campaigns are a lot like Fly Fishing https://resultsmeasured.com/how-marketing-campaigns-are-a-lot-like-fly-fishing/ https://resultsmeasured.com/how-marketing-campaigns-are-a-lot-like-fly-fishing/#comments Mon, 21 Nov 2016 17:37:22 +0000 http://resultsmeasured.com/?p=79 It’s time for some straight talk. Marketing is a balance of art and science. What works well for the pet store on Main Street is not going to work for a national financial firm. That’s what makes it so frustrating. There is no one magic bullet that is guaranteed to work every time. Finding what […]

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]]> https://resultsmeasured.com/how-marketing-campaigns-are-a-lot-like-fly-fishing/feed/ 0 The Duct Tape Solution: Your Best Friend or Worst Enemy? https://resultsmeasured.com/the-duct-tape-solution/ https://resultsmeasured.com/the-duct-tape-solution/#comments Mon, 31 Oct 2016 15:05:55 +0000 http://resultsmeasured.com/?p=74 Duct Tape, the silver metallic adhesive tape used in WW II to seal ammunition cases on the fly, is used worldwide as a temporary solution to a problem, and we’ve all needed it at some point to patch a leak in plumbing or tape a broken window.   Many people in business have similar “Band-Aid […]

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]]> https://resultsmeasured.com/the-duct-tape-solution/feed/ 0 Time To Be Heard https://resultsmeasured.com/time-to-be-heard/ https://resultsmeasured.com/time-to-be-heard/#comments Tue, 22 Dec 2015 21:08:27 +0000 http://resultsmeasured.com/?p=68 Over the past few months, TV, radio and social media have been littered with controversial topics and charged discussions. Though such controversy isn’t exactly uncommon, a contentious speech, discussion or argument, when publicized on social media, has the potential to quickly make a profound impact. It hasn’t always been the case that politicians and citizens […]

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]]> https://resultsmeasured.com/time-to-be-heard/feed/ 0 Facebook Updates https://resultsmeasured.com/facebook-updates/ https://resultsmeasured.com/facebook-updates/#comments Thu, 10 Dec 2015 15:44:28 +0000 http://resultsmeasured.com/?p=60 Facebook is continually making adjustments, and things will be forever changing, but I wanted to share with you some of the recent updates I find exciting. So what are the changes, you ask? Instagram Ads A Fundraising Tool Let’s start with the Instagram Ads. As most of you know, Instagram is a visual platform that […]

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]]> https://resultsmeasured.com/facebook-updates/feed/ 0 Take Your LinkedIn Profile To The Next Level https://resultsmeasured.com/take-your-linkedin-profile-to-the-next-level/ https://resultsmeasured.com/take-your-linkedin-profile-to-the-next-level/#comments Fri, 20 Nov 2015 19:02:07 +0000 http://resultsmeasured.com/?p=55 Let’s face it, updating your LinkedIn profile sounds about as fun as going to the dentist. But once you’ve taken the plunge and invested in your online persona, LinkedIn can prove to be a natural resource for industry best practices, trending updates and of course, connecting with likeminded business professionals. Take a look at these […]

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]]> https://resultsmeasured.com/take-your-linkedin-profile-to-the-next-level/feed/ 0 All Day Breakfast: An Example in Listening to Your Target Market https://resultsmeasured.com/all-day-breakfast-an-example-in-listening-to-your-target-market/ https://resultsmeasured.com/all-day-breakfast-an-example-in-listening-to-your-target-market/#comments Tue, 13 Oct 2015 19:23:25 +0000 http://resultsmeasured.com/?p=51 On October 6, 2015, after years of injustice for those who are not ‘morning people’ and can’t summon the energy to get out of bed before 10:30 a.m. to hit the nearby drive-thru, McDonald’s started serving its version of All-Day Breakfast. Once the inevitable malaise of the McGriddle not being available passes, we will have […]

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]]> https://resultsmeasured.com/all-day-breakfast-an-example-in-listening-to-your-target-market/feed/ 0 A Lesson in Audience Segmentation, with the help of Mean Girls https://resultsmeasured.com/a-lesson-in-audience-segmentation-with-the-help-of-mean-girls/ https://resultsmeasured.com/a-lesson-in-audience-segmentation-with-the-help-of-mean-girls/#comments Mon, 28 Sep 2015 18:06:34 +0000 http://resultsmeasured.com/?p=47 In the film Mean Girls, lead character Cady comes upon her first day at a new high school with aplomb but soon runs into a defining dilemma at lunch: who does she sit with? Her decision is made easy for her in a couple of ways. First, she’s invited to join a table. And second, […]

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